Recommended Books
The Personal MBA by Josh Kaufman
The Personal MBA gives you simple mental models for every subject that’s key to success. From the basics of products and marketing to the nuances of teamwork and systems, this book distills everything you need to know to take on the MBA graduates and win.
The 4-Hour Work-Week by Timothy Ferriss
Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint to achieve all your goals.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares and a step-by-step guide.
Rich Dad Poor Dad by Robert T. Kiyosaki
Rich Dad Poor Dad is Robert’s story of growing up with two dads — one his real father and the other is his best friend’s father, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book tells the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
Crushing It! by Garry vaynerchuk
In Crushing It, Gary Vee explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles mentioned in this book.
DotCom Secret by Russel Brunsen
Russell has spent over 10 years successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to dramatically improve their traffic, conversions and sales online.
The 22 Immutable Laws of Branding by Al Ries & Laura Ries
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experience to identify the definitive rules that govern the marketing world. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Consider the visual
With this book, Godin urges that the old adage of marketing through TV commercials or banner advertisements are no longer effective. People are becoming more and more information savvy, success of a brand is all about building remarkable products that can stand out of the crowd.
Essence of the book
This is Marketing shows you how to do work you’re proud of, it doesn’t matter you’re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will surely help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it.