In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares and a step-by-step guide.
Rich Dad Poor Dad by Robert T. Kiyosaki
Rich Dad Poor Dad is Robert’s story of growing up with two dads — one his real father and the other is his best friend’s father, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book tells the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
Crushing It! by Garry vaynerchuk
In Crushing It, Gary Vee explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles mentioned in this book.
DotCom Secret by Russel Brunsen
Russell has spent over 10 years successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to dramatically improve their traffic, conversions and sales online.
The 22 Immutable Laws of Branding by Al Ries & Laura Ries
Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing experience to identify the definitive rules that govern the marketing world. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Essence of the book
This is Marketing shows you how to do work you’re proud of, it doesn’t matter you’re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will surely help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it.