Did you ever try making videos? Well, everyone can’t be a YouTuber. That’s why we have Instagram REELS. Instagram is providing the solution in making short videos called “Instagram Reels“, and the best part is I’m going to tell you how to grow your business with it.
Yes, you can grow your business with Instagram Reels!
In my previous article, I told you “how to grow your business with Instagram?”
Now, I’m going to tell you how to use this latest feature and why you should use it for your business. Before moving further I would like to tell you what is Reels?
- What is Instagram Reels?
- Why are Reels becoming popular?
- Why should you use Reels for your business?
- 1. Use Instagram Reels to Showcase your Products
- 2. Educate your Followers
- 3. Interact with your Community
- 4. Provide your Discounts and Coupons
- 5. Share some Inspirations
- 6. Show Behind the Scene
- 7. Offer Free Gifts on Instagram Reels
- 8. Tell Stories about your Business
- 9. Use Instagram Reels to show Testimonials
- 10. Have fun with your Reels
What is Instagram Reels?
Instagram Reels is a platform to share short content videos between 15-30seconds. It came after there was a ban on TikTok in many countries.
It is also making a huge place on explore page on Instagram. This is not a surprise any social media platform should promote its latest features in order to gain popularity.
Instagram is promoting this feature by increasing its reach and people are also enjoying it a lot. According to the latest data by Forbes, 87% Of TikTok Users: Instagram Reels Is “Basically The Same”.
This means that Instagram is competing against TikTok for acquiring new users and that’s a good thing for the people who want to start and market on Instagram Reels.
Instagram gained 7 million downloads in the 30 days prior to the launch of Instagram Reels to 7.8 million downloads after the launch.
Why are Reels becoming popular?
As we all know that TikTok was a popular platform in many countries but some country (including India) has totally banned TikTok.
Therefore, Instagram had to take this opportunity of acquiring the users of TikTok. This is the main reason why so many people are using reels these days.
It doesn’t matter which platform you are using, and you have to use it wisely to start any business.
Let’s move on to why should you can use Reels for your business.
Why should you use Reels for your business?
As I already told you, reels are becoming very popular, so being a businessman, you search for opportunities to market your business.
That’s why reels are the perfect place to market by making short videos.
According to Wordstream, over 25 million business profiles are using Instagram worldwide, and hardly 10% use reels for their businesses.
Isn’t it a fantastic opportunity to market your business online? So, why wait? Let’s jump into this fantastic journey of Instagram Reels to make some money.
Let’s see how to use Instagram Reels in a fun way to market your business –
1. Use Instagram Reels to Showcase your Products
Today people are using Instagram reels just for fun but don’t you think that you can also showcase your products whatever you are selling in your business?
For example, suppose you are a bakery shop owner, and you want to market your products online. So, previously there were only two options on Instagram for making videos.
If you go for Stories, then it would be only for 24 hours, and if you choose IGTV, you have to make at least 1-minute video.
Now, you have Reels, and you can make short content videos like 15 or 30 seconds.
The best way to make videos for your brand is by telling your products’ benefits and why people should choose your products instead of others.
In this way, you are building trust between you and your audience, and this is all required for building any brand.
The more attractive your video is, the more views you get.
You can show every angle of your product in order to give 360 degree glimpse.
Increase your follower number with Instagram Reels
Reels are also effective in gaining followers quickly. As I’m the live example of this that I got 6k+ followers within 2 months after creating reels continuously.
As Instagram is also promoting reels progressively, so it’s now your chance to win this game!
Recommended Articel: How to Start an Online Business in India? [Step-by-Step Guide]
2. Educate your Followers
Education must be your foremost priority whenever it comes to do something online. I have taken here an example of a very popular personality Shade Zahrai.
She is a career counselor, trainer on social media. She’s also my personal coach from whom I have learned so many things about Instagram Reels for Business.
So, what can we learn from her? I forgot to mention that she’s also a businesswoman and reels are the perfect way to show her talent in front of people.
Education is the key to any kind of business you are doing. You already know that why people always use to say that “content is the king” but as now popular marketers say “Content is the Kingdom” and this is the secret.
It means that you have to be laser-focused about the quality of your content because today we have a very competitive environment.
Are you shy, in front of being on camera? Don’t worry, I’m here to help you.
How to remove camera fear?
- Try to practice speaking in front of a mirror or simply your phone camera.
- Practice speaking by yourself.
- Try making videos on YouTube.
- Be Confident.
- Accept your weaknesses.
- Don’t be afraid to take multiple takes.
And the best part is the more you practice the more you become a better creator.
3. Interact with your Community
You can directly ask questions and can take feedback as well from your community about your products.
And you know that if you want to grow in business, you have to keep asking your customers about their likes and dislikes.
According to Facebook, “Interacting with people is associated with a greater sense of well-being… On the other hand, just scrolling through your Facebook feed, passively reading or watching without interacting with others, tends to make people feel worse.”
Instagram is a social networking platform, and it gives more priority to people who are more interactive than others.
And I’ve an experience of over 2 years on Instagram that it promotes accounts which uses all of its features like –
Instagram Feed, Stories, Replying to Comments and DMs, Instagram Live and recently Reels.
So, make sure that you are using all the platforms smartly for promoting your business.
Recommended Article: How To Use Instagram For Business In 2021: 10 Steps Practical Guide
4. Provide your Discounts and Coupons
Instagram Reels is a great platform if your customers are looking for discounts and coupons.
Earlier you could only give information about your products either in your posts or videos in the feed which was not giving much reach.
But now you can give a direct Call to Action for your products in reels.
Try to make short Instagram Reels in which you are offering some discounts for the first couple of hours.
Or you can offer some giveaways for your loyal followers. Giveaways are the best way to gain loyal followers, so if you are running a business, try making Instagram reels providing giveaways.
These days most of the biggest brands use this technique of getting leads by providing discounts & coupons.
You can simply ask people for their emails and in exchange, you can provide some discounts.
5. Share some Inspirations
Videos are the best way to share inspiration with people if you are giving some valuable information.
People often feel inspired by videos when they see someone doing or saying that is somewhat relatable to them.
If you are a fitness trainer and want more customers, you have to inspire people with your videos.
There are only three conditions through which people feel inspired – health, wealth, and relationships.
To market your business successfully on Instagram reels, you should make your followers your friends.
6. Show Behind the Scene
People just love real faces behind the camera. So, if you are a company then you can showcase how your products built, how you manage them to deliver, and many more..
You can take the example of @deliciouschocolatevideos, they always show behind the scenes how they make chocolates and packaging.
These kinds of aesthetic videos on Instagram would attract more customers to your business and at the end you make more money.
Besides this, you can also come live once in a while on Instagram, you can do a live session once a month.
7. Offer Free Gifts on Instagram Reels
This is not like giveaways, but you can randomly select a number of people from your followers and can offer them your products.
In this way, you are marketing in front of others also. The best way is to make a 15 or 30 seconds video and announce the names of 5 or 10 people randomly at a time.
A lot of businesses are already using this “FREE Offer” technique on Instagram Reels.
Announce the names with full enthusiasm to generate curiosity in people.
This technique works really well with product-based businesses because people are willing to get your goodies for free.
Lead Generation with “Freebie Technique”
Big marketers use this technique for collecting leads, but how?
It is very easy, tell people that you are giving some free goodies to random followers who sign up on your landing page.
I can bet you that people definitely give their emails because you have generated curiosity by saying “random people”.
I have tried this and you won’t believe that I got 99 new emails within one day.
So, try this if you want to do email marketing for your business.
8. Tell Stories about your Business
Who doesn’t love listening stories?
Tell people why you started your journey, why you chosen this career, how your business can change other people’s lives and all you can make on the Instagram Reels.
According to Forbes, “Storytelling is a powerful business tool and a skill that every business building a powerful and lasting brand should master.”
When done in a proper way, storytelling can be a powerful tool to market such as creating a legacy, winning customer loyalty, and generating profits.
Storytelling is our day-to-day part of communications and it actually helps in positioning of a brand.
You build a strong backbone for your business if you understood this “storytelling” game.
Instagram Reels can help you broadly in this, but how? Try to tell your story in the form of short videos on reels.
Do you know that the most successful companies like Tesla, Google, Apple? These companies have strong connection with their founders.
And that is why these companies have been ranked in top empathetic companies in Global Empathy Index.
So, you understood the power of storytelling, right? It’s now your time to apply these.
9. Use Instagram Reels to show Testimonials
It’s a great opportunity to showcase video reviews of testimonials on Instagram Reels to promote your business.
Why? Because people love to consume “visual” content as compared with text or image.
Written reviews are fantastic but your product alongside the smiling face of a well satisfied customer carry some extra weight.
People trust people, it can take some time to build the trust in the brand, and this will help to bridge that gap.
You might have already heard before that “a picture says thousand words” but today the truth is “a video says million words”.
You can simply make a 15-30 seconds video in which you can talk about whom you have worked with.
I have tried this technique of telling people about my previous clients and after that, I got 3 new clients within 2 days.
Video Testimonials are also fantastic. Ask your client to make a 15 secs video about whatever they liked till now for your work.
10. Have fun with your Reels
Instagram Reels is the perfect place to make fun videos while marketing your products for your business.
The more fun and entertaining your videos are, the more people will watch them.
The secret of producing quality videos is choosing topics which are related to people’s interests and which excites them to know more.
I have seen people who make videos that relate people real-life incidences go viral. Therefore, I suggest you produce content related to this.
So, go along and have fun while promoting your business.
Watch my video on Instagram Reels:
Today, growing businesses is not a piece of cake, yes you do have lots of amazing platforms but it requires lot of hard work to increase your community base.
Therefore, Instagram Reels is a great opportunity for your business to make short content videos that don’t require so much time to make.
The more quality content videos you make the more followers you get and ultimately you earn more money.
So, what are you waiting for? Just start applying all these techniques to make money on Instagram Reels.